Registry US
Amazon Brand Registry is a service that enables brand owners to register their trademarks and safeguard their intellectual property while building their brand. Upon registration, Brand Registry users gain access to a range of tools that enhance the Amazon shopping experience. These exclusive tools are not available to unregistered brands or sellers and will be detailed below.
Enrolling your brand in Amazon's Brand Registry is crucial for those with a Seller Central or Vendor Central account, as it provides essential protection and unlocks valuable tools to establish brand credibility and loyalty. To enroll, you must meet specific requirements outlined by Amazon. Contact Genesis Trademark to get detailed insight of enrollment criteria, and steps to register your brand.
Brand Registry 2.0
As an Amazon seller who creates and sells your own private label products, you have protection available. By signing up for Amazon's Brand Registry 2.0, you can demonstrate ownership of your products and prevent forgeries from infiltrating your business.
The Brand Registry 2.0 is a revamped service designed for brand owners, product manufacturers, distributors, and resellers who have written permission from the brand owner to oversee a specific product on Amazon. If you don't fall into one of these categories, your application may not be approved. However, if you do qualify, it's essential to act swiftly and complete the setup process. After Amazon approves your Brand Registry 2.0 application, your product will be uniquely linked to your account, and your brand will enjoy an extra layer of protection on Amazon.
Amazon Brand Registry
Brand Registry plays a crucial role in your Seller Central or Vendor Central strategy due to its significant benefits. It offers you greater control over your product listings on Amazon, enables you to establish a stronger brand presence, and fosters increased engagement with customers on Amazon. Below are some of the benefits provided by Amazon Brand Registry:
Detail Page Display Authority
With Brand Registry, you can manage your product listings and have priority control over the content displayed on your product detail pages. This means your edits and updates take precedence over those made by other sellers.
A+ Content
Brand Registry enables you to build and publish A+ Content, which showcases your brand story and product features. This helps drive conversion, increase traffic, and boost sales.
Amazon Brand Story
Creating a Brand Story allows you to connect with customers and increase brand awareness. It helps distinguish your products from competitors and strengthens your brand presence on Amazon.
Amazon Stores
Amazon Storefronts provide an excellent platform to introduce your brand story and unique value to shoppers, inspiring them to browse and purchase your products. You can also display all your product offerings in one place.
Amazon Posts
Similar to social media posts, Amazon Posts can be displayed on your Storefront, product listing pages, and in related product category feeds. With Posts, you can display a photo and link up to ten of your products.
Sponsored Brand Advertising
Sponsored Brands enable you to grow brand awareness with custom ads that include your logo, a unique headline, and up to three of your products. You can also launch a video ad campaign for your products.
Brand Analytics & Brand Dashboard
These tools offer unique insights about your brand, such as search terms, purchase behavior, and demographics.
Customer Engagement Emails
Brand Registered Sellers can send templated emails to their Amazon followers about new or featured products, driving traffic and brand engagement for free.
Manage Experiments
Brand Registered Sellers can experiment with their listings on Amazon and create two different versions of A+ Content, titles, or images. They can then collect insights on traffic and conversion to determine which performed better.
Amazon Brand Registry
After setting up your active Seller Central or Vendor Central account, you will need to establish a Brand Services account. It is crucial to ensure that the email or username used to create your Seller Central or Vendor Central account matches the one used for your Brand Registry account. This will link your Brand Registry to your Seller Central or Vendor Central account. Once you have gathered all the required details and created your Brand Registry account, the enrollment process is straightforward and fast. You will need to provide information about your brand, selling account, and distribution details.
01
Brand Information
Enter your brand's name, the country of trademark registration, the trademark registration number, and provide an image of your product or packaging.
02
Selling Account Information
Indicate whether you have a Seller or Vendor account and select the product categories that best represent your brand's offerings. Additionally, you must provide the top-selling ASINs for each product category where your brand is present.
03
Distribution Information
Disclose if your brand sells to distributors and if your brand licenses trademarks to third-party manufacturers who produce products related to your intellectual property.
Customers Experience
Ethan Campbell
Founder of NatureNest Retreats
Amanda Smith
Co-Founder of FreshFruit Delights
David Martinez
Owner of CrystalCove InnovationsFrequently Asked Questions!
- What is Trademark ?
- How trade mark can be removed from registration?
- Who is eligible to apply for a Trademark?
- What does legal protection for a trademark owner imply?
- Can a Trademark be registered for a company name or logo?